2019 Special Report on Paddlesports & Safety

Join OIA research and intelligence manager James Rein as he shares data and findings from the new 2019 Special Report on Paddlesports and Safety, a joint partnership with the ACA, USCG and NASBLA. In this session you will learn more about the changing demographics of paddle participants and the role safety plays when they head out on the water.

James Rein

Manager of Market & Consumer Insights, Outdoor Industry Association

Originally from Jacksonville FL, James has 10 years of experience in retail operations, customer analytics, and retail sales from a variety of companies including The Home Depot. Landing a job with the Outdoor Industry Association is a true dream job after many years in a big corporate environment. James moved back to Colorado in 2015 after spending 6 years in Atlanta. His love of the outdoors, big mountains, fresh snow and great trails made it an easy decision. On the weekends it’s hard to figure out whether James will be climbing in Eldo, mountain biking in Buffalo Creek, trail running the Flat Irons, or fly fishing the South Platte. One thing is for sure he will be outside no matter the condition with his dog Breck closely in tow.


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