Jenifer Wisniewski is the Chief of Outreach and Communications for the Tennessee Wildlife Resources Agency (TWRA) and current president of Association of Conservation Information (ACI).  Wisniewski has worked actively over the last few years to bring marketing to the forefront of what agencies do to make a difference in recruiting, retaining and reactivating hunters and anglers (R3) as well as keeping our agencies and the work we do relevant to the public at large. She is the recent recipient of the first ever National Shooting Sports Foundation (NSSF) Leader of the Pack R3 Award for being an innovator and leading nationally with R3 efforts. She is also a member of the Council to Advance Hunting and the Shooting Sports (CAHSS) Interagency Working Group and the chair of the marketing working group within that body. Her tactics in her current role have increased sales revenue for the first time in eight years in Tennessee and in her former role at Georgia Department of Natural Resources (DNR), her marketing successes increased license revenue overall by over 25% in five years, as well as reducing customer churn by 10%. Wisniewski’s success in Georgia and now Tennessee has garnered much attention nationwide and her efforts have been featured by national organizations like the Association of Conservation Information, The Council to Advance Hunting and Shooting Sports, Recreational Boating and Fishing Foundation, Archery Trade Association, National Shooting Sports Foundation, Wildlife Management Institute and the Association of Fish and Wildlife Agencies.