Understanding Twitter Ride-alongs and Effective Uses of Social Media in Conservation Law Enforcement
This session, designed for leaders, walks participants through effective use of social media in conservation law enforcement, specifically Facebook and Twitter. The exploration includes discussion of how to smartly conduct live ride-along events and how to achieve maximum constituent reach, particularly without buying keywords. The session will cover the pitfalls, risks and achievements that Texas obtained using this unique outreach technique on both land and water. It will also offer examples of relevant partners (including NASBLA) to utilize when creating a social media presence. It ends with forecasts for where social media is heading, including discussion of new social media intelligence monitoring tools used in law enforcement.
Michael Mitchell
Texas Parks & Wildlife Department
Lieutenant Michael Mitchell coordinates technology and special projects for the Texas Parks & Wildlife Department, which includes 518 sworn game wardens. In his current assignment, Mitchell is responsible for executing the division’s strategic technology plan. He also acts as the point person for technology-related projects implementations, to include RMS, state databases, mobile fingerprint readers, mobile communicating devices, applications, social media, and internal/external web sites. Among other initiatives, the division is implementing officer-level tablets and apps. A U.S. Coast Guard licensed Master and Naval destroyerman, Lieutenant Mitchell has extensive experience in Gulf of Mexico coastal boat patrol, which includes GIS, AIS, and sonar imaging background. Prior to his current assignment, Mitchell was a field-level game warden for almost 10 years.
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