Always Ready --A Televised Life Jacket Wear Campaign

Results from the new televised life jacket wear campaign plus results from nine other projects with goals from everything such as reducing BUI, to enlisting the boating trade for RBS, to the national public relations campaign, which last year received 601 million gross media impressions. nearly 10 times its original goal of 65 million.

Jim Emmons

Executive Director

Water Sports Foundation

Jim Emmons is executive director of the non-profit Water Sports Foundation (WSF) and is a lifelong recreational boating safety advocate and enthusiast. 

Since 2011, the WSF has orchestrated a series of 41 highly-effective recreational boating safety consumer outreach campaigns worth $9.5 while delivering more than 1.5 billion, laser-targeted boater and paddler safety impressions. 

The projects include custom production of more than 225 boating safety PSAs with the most recent receiving more than 93,000 YouTube views in just four days. The WSF also spearheaded outreach efforts targeting newcomers to boating including Hispanic boaters and the at-risk paddle sports segment. 

The Water Sports Foundation earned multiple recognitions including NASBLA’s Innovation in Outreach award, numerous first-place honors in the IBWSS Communication Awards. 

The WSF’s outreach campaigns have also earned top national awards in cooperation with its producers and partners from Marine Marketers of America and the Sea Tow Foundation, which both honored the WSF’s national public relations campaign with the 2021 Top Marine Marketing and Boating Safety Outreach Award for the public relations category. 

Emmons served two terms on the Coast Guard’s National Boating Safety Advisory Council, most recently as chairman. He also serves on NASBLA’s Paddlesports Committee. Prior to his current post, Emmons served 12 years as president of the Water Sports Industry Association and as the publisher of two boating magazines.


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