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  • Geo-targeting in Marketing & Outreach

    Contains 1 Component(s)

    Each of the media providers that the Water Sports Foundation utilizes in the powerboat, sail and human propelled domains have geo-targeting capabilities. This means that they can draw virtual boundaries and send select messages to boaters-sailors-paddlers inside the boundary – for example, a state boundary or near a specific body of water that has a high incidence of accidents.

    Each of the media providers that the Water Sports Foundation utilizes in the powerboat, sail and human propelled domains have geo-targeting capabilities. This means that they can draw virtual boundaries and send select messages to boaters-sailors-paddlers inside the boundary – for example, a state boundary or near a specific body of water that has a high incidence of accidents.

    Jim Emmons

    Non-Profit Outreach Grants Director • Water Sports Foundation Inc.

    “Shouting from the highest rooftops” is what Jim Emmons does best! Known for his activism, Emmons has been a devoted marketing and public relations leader sharing passion since his early years. His three-decade career includes being the Water Sports Industry Association’s four-term, twelve-year president where he developed the foundation for WSIA’s thirty-five year success story, creating popular, successful events such as the WSIA’s Leadership Awards, WSIA’s Summit in the Snow, co-founding Wakeboarding magazine, eventually serving as the brand’s publisher, and creating the industry’s overwhelmingly successful trade show, Surf Expo. Through a partnership with the United States Coast Guard (USCG), Emmons has orchestrated recreational boating safety’s most complex, far-reaching outreach campaign stretching over six years, disbursing $4.6 million and delivering more than one-half billion, zero waste, boater-targeted safety impressions. Most recently, Emmons initiated “doubled-down” efforts targeting vulnerable newcomers in boating niches such as Hispanic boaters and the troublesome paddle sports segment with custom and very creative messaging delivered in provocatively unique ways. As a result, he was invited to join NASBLA’s Paddlesports Committee and has been an active member since 2015. Emmons also currently serves on the USCG’s National Boating Safety Advisory Council (NBSAC).

    Scott MacGregor

    Founder and Publisher • Rapid Media

    Scott MacGregor (HBOR, BA Geo, B.Ed) is the founder and publisher at Rapid Media. After ten seasons as a whitewater canoeing instructor, raft guide, a 105-day sea kayak expedition, and starting a non-profit paddling school, in ’99 he launched North America’s first whitewater magazine. With the business plan scribbled on a bar napkin, he rented a shack by the river and bought his first Macintosh computer. Twenty years later, Rapid Media is now the world’s leading paddlesports media company and the official media partner of American Canoe Association, Paddle Canada and Paddlesports Retailer. Rapid Media publishes Kayak Angler, Paddling Magazine and Paddling Business, including the Paddling Buyer’s Guide and Paddling Trip Guide annuals. Rapid Media also produces the Paddling Film Festival and Rapid Media TV. 

    Mark MacKenzie

    Digital Content and Audience Director • Bonnier

    Mark MacKenzie is Digital Content and Audience Director for Bonnier Corp's Active Interest Network, where he leads all digital content and audience development operations across 12 enthusiast titles. He has a bachelor's degree in communications from the University of Arizona and has been covering the marine industry for the last decade.

  • Engaging Paddlesports Enthusiasts & Sharing Safety Messaging

    Contains 1 Component(s)

    This presentation will focus on outreach efforts in Indiana and nationally that are targeted to engage young audiences regarding the safety at dams, particularly low head dams.

    Social media and augmented reality applications have provided effective tools for state and federal agencies to communicate with to those who recreate on waterways. This presentation will focus on outreach efforts in Indiana and nationally that are targeted to engage young audiences regarding the safety at dams, particularly low head dams. Statistics indicate that paddlesports is one of the fastest growing recreational activities in the U.S., resulting in more people on our waterways. The corollary to this trend is that more people will encounter the hazards and risks associated with waterway use. Log jams, strainers, rock ledges and boulders create natural challenges to paddlers. However, cultural imprints on our waterways like low head dams, bridge piers, and narrowing channels have amplified the risks. 

    This presentation will describe a series of multi-media messages and map application tools that have been developed by DNR Conservation Officers and Indiana Silver Jackets to engage young professionals and active teens to the safety message. Today’s messages have to draw people in and engage the viewer with short concise and impactful messaging. 

    William Browne

    Captain • Indiana Department of Natural Resources

    Captain Browne served for three years in Boone County, Indiana, and 22 years with the Indiana Department of Natural Resources as a field officer before taking on the role of public relations in Indianapolis. He received his associate’s degree in conservation law enforcement from Vincennes University.

    David Smith

    Water Resources Planner • Indiana Department of Natural Resources

    David is currently assigned to the Indiana Department of Natural Resources, Division of Water, Project Development Section. Smith manages projects that maintain and protect Public Freshwaters Lakes. David Smith is also the point of contact for Conservancy Districts and liaison to various lake associations and the Kankakee River Basin Commission. David graduated from Purdue University with a BS in Agricultural Meteorology and from Iowa State University with a MS in Agronomy - Specializing in Climatology and Biophysical Ecology.

  • Operation Dry Water / Waves of Hope

    Contains 1 Component(s)

    See results from Operation Dry Water 2018, learn about new resources and hear how the camping is working with those personally affected by boating under the influence. Also hear from Waves of Hope and learn how they are a resource for both individuals as well as state programs.

    See results from Operation Dry Water 2018, learn about new resources and hear how the camping is working with those personally affected by boating under the influence. Also hear from Waves of Hope and learn how they are a resource for both individuals as well as state programs.

    Alex Otte

    Recreational Boating Safety Advocate

    As a 20-year-old college student from Lexington, Kentucky, I am a victim of Boating Under the Influence, and have refused to ever be labeled a victim. I am a student, a communications intern, a traumatic amputee, a professional photographer, a Mother’s Against Drunk Driving representative, and an activist. Since my crash nearly seven years ago, I have made it my mission to make sure that what happened to me never happens to anyone else. In 2015, I was named MADD’s youth activist of the year for my work in legislation. I have represented one law in the state of Kentucky, and am now working to revamp it, and will hopefully soon be working on another. I have traveled to speak at high schools, churches, colleges, conferences in Kentucky, Washington, D.C., and elsewhere. I have participated in panel discussions regarding drinking and driving and underage drinking. I also mentor new amputees and some other victims of severe trauma across the state of Kentucky.

    Hannah Helsby

    Communications Director • NASBLA

  • Consensus-based Approaches to Developing National Standards

    Contains 1 Component(s)

    Consensus-based approaches to developing national standards

    Consensus-based approaches to developing national standards

    Pam Dillon

    NASBLA Director of Education & Standards

    Pamela Dillon serves as director of NASBLA’s Education and Standards Division. In this role, she works to fully articulate NASBLA’s national role in standards development and conformity assessment, as well as providing broader and deeper professional development opportunities for our members and the recreational boating community. Previously, Dillon served as BLA, retiring in 2011 as chief of the Ohio Department of Natural Resources, Division of Watercraft. During a five-year break in service from the state of Ohio, Dillon served as executive director of the American Canoe Association (2002-2007), working to develop strategic alliances with boating, outdoor recreation, and paddlesport education and conservation programs across the U.S. and Canada. Dillon served two terms as a public member of the National Boating Safety Advisory Council. In 2014 Dillon earned her credential as a Certified Association Executive (CAE) from ASAE.

  • Education Coordinator Orientation Webinar

    Contains 2 Component(s)

    This webinar, hosted by members of the NASBLA Policy and Best Practice Subcommittee provides an overview of NASBLA programs/resources and other national partnering efforts in support of the RBS program.

    This webinar, hosted by members of the NASBLA Policy and Best Practice Subcommittee provides an overview of NASBLA programs/resources and other national partnering efforts in support of the RBS program.

  • Spring Aboard Campaign

    Contains 2 Component(s)

    Watch this Spring Aboard Campaign Webinar to learn how your agency or organization can assess FREE campaign resources and participate.

    Spring Aboard: Take a Boating Course is a national campaign to inform and motivate boaters to prepare for the boating season by providing information on how to find and enroll in boating courses of all levels. The campaign runs for one week: March 18-24, 2018.

    Watch this Spring Aboard Campaign Webinar to learn how your agency or organization can assess FREE campaign resources and participate. This campaign is sponsored under a USCG grant.

    Brian Rehwinkel

    Education Coordinator, Florida Fish & Wildlife

    Brian Rehwinkel is with the Florida Fish & Wildlife Conservation Commission Division of Law Enforcement’s Boating & Waterways Section.Brian has been with FWC since February 2005 working as the outreach and education coordinator with the boating safety program.He has been a member of NASBLA’s Outreach and Education Committee and is also a member of the National Safe Boating Council’s Wear It Tiger Team.As a native Floridian, he is proud of all his work make the waters of Florida safer for all boaters. 

    Keith Christopher

    National Director, Sea Scouts - Boy Scouts of America

    Jennifer Dadamo

    BoatUS Foundation

    Dana Senholzi

    BoatUS Foundation

  • Cold Water Immersion - An Overview Course

    Contains 3 Component(s)

    Learn about “cold water,” "cold water immersion", the 1-10-1 Principal why wearing a life jacket will increase your chances of survival in cold water.

    In Cold Water Immersion - An Overview Course you’ll learn to define “cold water,” learn to define four stages of cold water immersion, explain the 1-10-1 Principal and explain why wearing a life jacket will increase your chances of survival in cold water.

  • Interagency Interaction

    Contains 1 Component(s)

    2012 conference presentation on multi-agency collaborations.

    Hosted by the Preparedness and Response Committee this Panel Discussion focuses on “Multi-agency collaborations.” Our post-9/11 world clarified that the responsibility of our nation’s security and protection from natural disasters is equally divided among federal, state, local and tribal governments as well as the private sector. This responsibility has brought on the emergence of interagency cohesion, which can only be fulfilled through information sharing, communication interoperability and standardized training.

    Spencer Cole (Moderator)

    Lt. Colonel

    Brian Spillman

    Homeland Security Director

    Brad Williams

    Instructor

    Rodger Norcross

    BLA

    George Johnson

    BLA

  • Idaho Cold Water Training

    Contains 1 Component(s)

    Idaho Cold Water Training

    In order to make first responders more aware of the dangers of cold water, the state boating program at the Idaho Department of Parks & Recreation has developed a four-hour training course. What started as informal block training for a local sheriff’s department has evolved into a formalized course that has been approved by Idaho POST. Idaho BLA Dave Dahms will discuss the origination and evolution of this training course over the past two years and how this important information has been integrated into the department’s public boat safety program.

    Dave Dahms

    BLA

  • Performance Report Part II: 101

    Contains 1 Component(s)

    It’s due every year by December 31. Performance Report Part II data, when viewed together, have the potential to determine future policies and identify program opportunities IF we could agree on what the data points mean! This session looks at the history of the report’s development, reviews and compares data collected from previous years, and provides a ‘101 Primer’ to improve accuracy of data collected via this form.

    It’s due every year by December 31. Performance Report Part II data, when viewed together, have the potential to determine future policies and identify program opportunities IF we could agree on what the data points mean! This session looks at the history of the report’s development, reviews and compares data collected from previous years, and provides a ‘101 Primer’ to improve accuracy of data collected via this form.

    Vann Burgess

    USCG RBS Specialist

    Pam Dillon

    NASBLA Director of Education & Standards

    Pamela Dillon serves as director of NASBLA’s Education and Standards Division. In this role, she works to fully articulate NASBLA’s national role in standards development and conformity assessment, as well as providing broader and deeper professional development opportunities for our members and the recreational boating community. Previously, Dillon served as BLA, retiring in 2011 as chief of the Ohio Department of Natural Resources, Division of Watercraft. During a five-year break in service from the state of Ohio, Dillon served as executive director of the American Canoe Association (2002-2007), working to develop strategic alliances with boating, outdoor recreation, and paddlesport education and conservation programs across the U.S. and Canada. Dillon served two terms as a public member of the National Boating Safety Advisory Council. In 2014 Dillon earned her credential as a Certified Association Executive (CAE) from ASAE.

    Tammy Terry

    Boating Accident Program Manager